Jetstar Airways Essay

Jetstar Airways is an Australia low-cost carrier airline based in Melbourne, Australia. It is a wholly owned subsidiary of the Qantas Group. Qantas established Jetstar in 2003 as a response to main competitor airline Virgin Australia (formerly known as Virgin Blue). Despite its low cost, Jetstar operates an extensive domestic network and is the world’s largest long-haul low cost carrier. Jetstar operates to destinations in Asia the Pacific Ocean, with future plans of expanding their services throughout Europe. Jetstar currently offers a limited number of connecting services without through baggage checking, and it became the first Australia airline to allow customers to select their seat upon booking. The airline, which participates in the Qantas Frequent Flyer Programme, operates a fleet of Airbus A320-family and A330 aircraft. Mission Statement Jetstar’s mission is to offer all day, every day low fares to enable more people to fly to more places, more often (Jetstar, 2012). Company Objectives  Jetstar is part of the Qantas Group’s two-brand growth strategy, where Qantas competes at the premium and business market and Jetstar focuses on leisure markets. The Jetstar Group is a value based, low fares network of airlines operating in the leisure and value based markets. Jetstar aims to have Australia’s lowest fares on all the routes it operates on. Jetstar has backed its airfares with a Price Beat Guarantee. If any customers find a lower fare elsewhere online, provided it is on the same day, the same route and at a within the same time frame, Jetstar will beat the quoted fare by 10 per cent. Slogan – Low fares, all day, everyday Market Overview Definition of the market Jetstar operates in the low-cost carrier market within Australia. Their target market is the general public, who seeks cheap and accessible airfares and flight availability to travel within Australia. Major competitors include Virgin Australia and Tiger Airways Australia. Market Size Jetstar is currently the third largest domestic Australian airline (by market share) and fifth largest international airline (by capacity share) serving international routes to-and-from Australia (Jetstar, 2011). Jetstar shares its parent’s strong competition with Australia’s biggest low-cost carrier Virgin Australia. Domestic travel accounts for 75% of the airline industry revenue in Australia (Taylor Woodings, 2011) Market Potential The market is currently in the decline stage. From 2007, Australian domestic air travel started with buoyant demand for air travel and high fuel prices boosted ticket prices. However, domestic airlines faced major hurdles when the global economic downturn hit. Higher unemployment and a decline in discretionary income slowed demand for air travel in Australia. In particular, business travellers abandon air travel in favour of teleconferences and e-mail. Demand also weakened as Australians have started to plan travelling internationally. Market Structure The domestic flights market can be considered as an oligopoly. The 3 main companies that have the most market share are Virgin Australia, Jetstar and Tiger Airways Australia. Trends Demographic: Australia is an underpopulated country and is also an ageing. However, over the years the numbers of migrants have been increasing. With the rising number of migrants, there will most likely be an increase in the number of domestic flights demanded since they may want to visit other cities Economic:  Australia currently has the strongest economy in the developed world and it is expected to outperform all comers for at least the next two years, according to the International Monetary Fund (2012). The IMF also forecasts Australia’s unemployment rate to remain low at 5. 2 per cent in both 2012 and 2013. With the Australia having an unemployment rate of only 5. 2%, it can be assumed that people are more likely to have surplus cash and may have plans of flying domestic, whether it be for a holiday or business. Natural: Australia’s changing natural environment has had an impact on the customers, nvestors and Jetstar. Jetstar is committed to minimising its impact on the environment and has introduced various initiatives to address this important issue. On 19 September 2007, Jetstar introduced a passenger Carbon Offset scheme facilitated through the Australian Government’s Greenhouse Friendlyâ„ ¢ initiative. Through the Carbon Offset scheme, Jetstar’s passengers can choose to make their journey carbon neutral by purchasing carbon offsets on all domestic and international services via a seamless single step process at the time of booking at Jetstar. com. Jetstar’s Carbon Offset program is now one of the most successful programs in the Australian airline industry and has raised almost $600,000. About 12 per cent of all passengers booking at Jetstar. com currently choose to offset their share of flight emissions. Jetstar’s Carbon Offset program has proven to be particularly successful on a number of domestic routes, including Sydney-Ballina Byron, which in 2008 has averaged 24 per cent of passengers booking via the web opting to carbon-offset their flight, Melbourne-Ballina Byron (20%), Adelaide-Melbourne Avalon (16%), Melbourne- Hobart (15%) and Sydney-Melbourne Avalon (14%). Our carbon offsets are purchased through Climate Friendly, who has been ranked as the number one carbon offset provider in Australia by the Carbon Offset Watch and is a founding member of the International Carbon Reduction and Offset Alliance (ICROA). Technological: Technology plays a vital role in both the airline industry. In order to have a competitive advantage, it is required that the technology used is up to date. Jetstar is equipping its fleet of A320 and A321 aircraft with the latest satellite-linked navigation system to improve safety and on-time performance. Aircraft fitted with the system known as Required Navigation Performance (RNP) can safely navigate around cloud-shrouded mountains, through valleys and over high terrain when low visibility would increase the chance of flight disruptions. Air Services Australia reported those 4,200 minutes of flying time and 17,300 nautical miles was saved during 1,612 RNP assisted approaches. As a result more than 200,000 kg of jet fuel was saved and carbon emissions were reduced by 650,000 kg. The new navigation aid reduces the time spent circling due to bad weather, which helps passengers arrive on time and cuts our fuel use. Political/Legal: Over the years the rising carbon tax in Australia has affected future plans of Jetstar. Maintaining and running an aircraft is bound to produce a lot of carbon dioxide. As a result Jetstar has started to reduce the amount their carbon footprint by introducing new technology.

Student Portfolio Assessment Dissertation Example | Topics and Well Written Essays - 1250 words

Student Portfolio Assessment - Dissertation Example Yet, researchers lack an agreement on the components of listening. Various research studies attempted to provide empirical support (Buck & Tatsuoka, 1998; Kostin, 2004) and theoretical taxonomies Mendelsohn, 1994) for the sub-skills of listening processes. None of these taxonomies could be exhaustive and comprehensive descriptions of the listening process (Buck, 2001). Literature Review The literature reviewed in this paper concentrates on studies relevant to testing listening. Powers (1985) aimed to validate the use of TOEFL listening tests and investigated listening activities important to academic success across disciplines. Powers conducted surveys to faculty members, students, and admission officers at universities. The survey investigated the importance of various listening activities to academic success and problems with these activities for native and nonnative speakers. The results may be used to check validity of test score uses. The following activities were rated as very important in academic contexts. Identifying major themes or ideas Identifying relationships among major ideas Identifying the topic of a lecture Retaining information through note-taking Retrieving information from notes Inferring relationships between information Comprehending key vocabulary Following the spoken mode of lecture Identifying supporting ideas and examples Several studies investigated the factors affecting item difficulty of the TOEFL listening comprehension test. Nissan et al (1995) was the initiating study that investigated the stimulus-related and item-related features that contributed to item difficulty. They used TOEFL dialogue items and Equated Delta, an item difficulty index from classical test theory, to predict item difficulty. Seventeen independent features common in dialogue items were selected as variables. Using 283 TOEFL dialogue items, the study found five variables that have a significant impact on the Delta: word frequency, utterance pattern, negative in stimulus, explicit/implicit information, and role of speakers. Infrequent vocabulary was the word that was not on Berger's (1977) list. The utterance pattern showed that when the second utterance was in the form of statements, the items were significantly more difficult than those that ended in a question. More than one negative in the stimulus significantly increased the mean Delta value. The items that required test takers to identify implied information tend to be more difficult than those that required understanding of explicit information. When the speaker was not a casual acquaintance or a classmate, the item became significantly more difficult. In terms of the effect of the combinations of those five variables, the study found that combinations of variables had stronger impact on the item difficulty index than any individual variable. Combinations of three variables, word frequency, utterance pattern, and inference, had the greatest impact on the Delta. This study was mean ingful to identify the significant features of listening tests that could predict item difficulty. However, the features were selected based on the linguistic characteristics of texts and items without theoretical considerations. Thus, the generalization of finding could be limited to the effect of textual characteristics on item difficulty. Several studies followed their research frame. While Nissan et al used the items of the

Online Video Marketing Essay Example | Topics and Well Written Essays - 500 words

Online Video Marketing - Essay Example has also been mentioned in the ad, thirdly there are clear instructions about personalising the delivery and in what all ways, fourthly, the name of the product (which is chocolate wedding favors) is repeatedly used in the advertisement. However, one of the major shortcomings of this video is that nothing exciting or luring is happening in the ad. There is a same boring background used all throughout the ad with a fixed image usage. Moreover, having a male voice is not a very good idea, especially when it sounded more robotic. Generally female voice is best suited in advertisements. There was recurrent use of messages throughout the video which were the written format of whatever was spoken; this made the video look very annoying and it made me feel as if I was sitting in a class and a lecture was taking place. 2. http://www.youtube.com/watch?v=YZFng1ngyeE- The idea of this video is very innovative. Keeping in mind that the most number of orders are placed by men for their female counterparts, the ad has been specifically designed to lure them. It has a title track which runs throughout and has been intelligently chosen to represent the customer’s feelings. Also there is an excellent use of still images with videos which makes it all very interesting. However, one of the major setbacks is that the advertisement looks like a video of a love song with hints about publicity of chocolates. There is little to no use of information on the product and hardly once or twice does such information occur on the screen. Basically the product and services are not advertised properly. 3. http://www.youtube.com/watch?v=lSaZADwgiCk- The video featured in this link presents an interesting aspect to the idea of video advertisement. Unlike other video ads, this one focuses on different people from different genres who have varied tastes when it comes to chocolates. Via these people the video tries to lure people into buying chocolates by presenting the reasons and the people

Nathaniel Bacon''s Declaration Coursework Example | Topics and Well Written Essays - 250 words

Nathaniel Bacon''s Declaration - Coursework Example These is evidenced after he first ignored the interests presented by his majesty and later experienced unjust gains that were full of betrayal from the Indians who were seen taking control of the country after he sold it to them. He also led the Indians against their majesty loyal subjects. These brought out rebellion where the royals failed to make sound choices and caused their downfall because they were not contented with all these was happening around them. Also due to the fact of frequent invasions by robbers’ ad murders, the members became devastated ad dissatisfied with the ruling that William gave them. William tore his people apart when he made them to hate each other which in turn made it for the invaders to attack and tore them a part, these is evidenced by a statement made in consequence eight where it reads, â€Å"For the prevention of civil mischief and ruin amongst ourselves while the barbarous enemy in all places did invade, murder, and spoil us, his Majesty’s most faithful subjects.† These meant he gave them lots of murder even to the loyal people. In conclusion, it is evident that there was division was all over the land that devastated people’s lives and effects in both the social and economic aspects. William with his fear of rebellion, subjected his citizens to lots of debts that made them poorer each day and these weakened them to cause more hatred among each other. The people came to the rescue of Bacon who saw it wise to put the people in economic freedom of which he strived

Political Science Essay Example | Topics and Well Written Essays - 1000 words - 4

Political Science - Essay Example In 2003, Dinesh DSouza wrote an article published on the web in the National Review Online, titled â€Å"10 Great Things: What to Love About the United States† that said that the wealth gap was not a problem, that their was an upside to the wealth gap and that the critics â€Å"ignore what is unique and good about American civilization.† This discussion will compare and contrast these two articles. The themes and conclusions of both articles have been presented in the first paragraphs of this discussion. Next, the arguments the authors use will be briefly outlined. Then the persuasiveness of each article will be evaluated. Norton and Ariely use quantitative evidence or numerical evidence. They present various statistics: Specifically, three sets of statistics. They begin by identifying the wealth gap. In the United States today the wealthiest 20% of the population owns 85% of the national wealth and the bottom 40% â€Å"own very near 0%.† In fact, since many are in debt and have no assets they may control negative wealth, or even less than zero. These numbers came from an analysis by Edward Wolf of New York University. In The LA Times survey the sample was asked what they thought was the distribution of wealth in America (not what it is but what they think it is). They thought the distribution of wealth was less unequal than it is. They thought that the wealthiest 20% owned only 60% of the wealth and the bottom 40% had 10% of the wealth (not zero or even less). Then when asked what they wanted the â€Å"ideal distribution of wealth† to be they said even more even than their perception. They want the top 20% to own 30% of the wealth and the bottom 40% to own 25%. Basically, most Americans do not realize how uneven wealth distribution is in the United States, they think it is less uneven than it is and they want it to be even less uneven than they believe that it is. In â€Å"10 Great Things:

Chinese Exclusion Act Research Paper Example | Topics and Well Written Essays - 1750 words

Chinese Exclusion Act - Research Paper Example A closer outlook into the issues that this Chinese Exclusion Act resolved to address point out that it brought about many significant restrictions against free immigration into the United States (Gyory, 2008). This paper will seek to discuss the inbounds of the Chinese Exclusion Act provided therein by the Act. The Act The establishment of the Chinese Exclusion Act saw thousands of both skilled and unskilled laborers of Chinese decency barred from entering the United States for ten good years (Gold, 2012). According to historical analysts, the Act made it clear that if any of the mentioned persons went against this stipulation, he or she stood to face a punishment of either deportation or imprisonment of a term equal to or exceeding ten years (Hune & Nomura, 2003). In deed, this stipulation brought about a consistent weary among the Chinese people where they were unable to go against the Act as it became fully enforceable by the US laws. During this time when the Chinese Exclusion Ac t was in full force, large numbers of Chinese suffered aimlessly mainly because of their decency as they were beaten brutally (Soennichsen, 2011). Additionally, the few who were able to migrate had to undergo a series of requirements, which were very expensive as they involved individuals proving to the government that they were in a position to immigrate (Gold, 2012). Many scholars argued that the enforcement of the Chinese Exclusion Act was simply a misnomer and did not deserve to be in place under any circumstances. This is so because, the existing laws that witness the Chinese face exclusionary problems came about because of the enactment of the Chinese Exclusion Act (Gyory, 2008). Getting the certification needed by the US government for it to allow a potential Chinese to live in America was hard, tedious, and expensive. The Chinese individuals living during this time suffered a misdemeanor effect simply due to the existence of segregation among people along boundaries that con sisted of race and gender among others. Suggestions show that the enactment of this Act also affected other people including the Asians. In fact, documented evidence maintains that if any Chinese individual left the United States for another country, he or she had to obtain a reentry permit when coming back (Hune & Nomura, 2003). This kind of certification went ahead to afflict the chances Chinese people had when it came to becoming full citizens of the United States. As such, the Chinese and Asians would remain complete aliens whenever residing in the US territorial boundaries (Soennichsen, 2011). Following this preamble, it is seeable that when this Act came into passage, all the Chinese men living in the United States lost any chances of ever reuniting with their families and wives back at home on one end. On the other end, they also unable to establish a family of their own since they were no more but just mere aliens who had few privileges and tones of restrictions (Gold, 2012) . Amendments Although several capitalists opposed the passage of the Chinese Exclusion Act on matters related to economic factors, many Chinese people staying in the US faced a huge dilemma; they wondered whether to choose to go back to China and reunite with their families or stay in US forever (Gyory, 2008). In spite of the widespread enmity and dislike for the Chinese, some of the US ruling clergymen did not seem to draw satisfaction from the already set restrictions. They went ahead to

Assignment in medicine Essay Example | Topics and Well Written Essays - 500 words

Assignment in medicine - Essay Example concerns, commitments, behaviors, and attitudes of the pharmacists on the delivery of drug treatment with the aim of attaining definite therapeutic results towards patient health and quality of life. These results are preventing a symptomatology or disease, slowing or arresting the disease process, reduction or elimination of a patient’s symptomatology, and the cure of a disease (Berenguer et al., 3939) The opportunity of the pharmacy’s to mature as a profession through accommodating its social responsibility to minimize drug-related mortality and morbidity is explored. Pharmacy has shown the apothecary function, but has not yet been reinstated to its erstwhile significance in medicinal care. Once the pharmacists deliver medicinal care to the patient, by establishing the treatment with a non-prescription acts or drugs within an institution on a given therapy, the standards of the pharmacist’s actions must fit in with state pharmacy principles founded on the International Pharmaceutical Federation (FIP) Guide to Good Pharmacy Practice. This can be enhanced through literature and research of the drug to determine which one is best for a particular situation. It is not adequate to give out the right drug or to deliver sophisticated medicinal services, nor will it be enough to invent new technical tasks. Pharmacists and their associations should stop viewing inward and st art readdressing their energies to the larger social good. In 1987, some 15,000 hospitalizations and 12,000 deaths due adverse drug reactions (ADRs) were conveyed to the Food and Drug Administration and several cases went unreported (Hepler, 1495). Drug-related mortality and morbidity are normally preventable, and medicinal services can minimize the length of hospital stays, the number of ADRs, and the cost of care. Pharmacists should abandon factionalism and implement pharmaceutical care that is patient-centered as their values of the practice. This in turn comprises of three functions: